THE ROUT ROUNDUP

If you have ever stared at your Instagram grid wondering if you are posting too much, too little, or just enough to be forgettable, you are not alone. It is one of the questions we get asked the most, and the honest answer is a little more nuanced than a magic number. The Short Answer For most small businesses, 2 to 3 times a week is the sweet spot. Enough to stay visible in the algorithm and in your audience's memory, not so much that quality starts slipping or your team bur

If you've walked down the Danforth this summer, you've probably felt it, the music spilling out of doorways, the smell of food from every corner, the kind of energy that only happens when a whole community comes together to celebrate. That's exactly what we got to capture as the official event photography and videography team for Danforth Mosaic BIA's 15 Days of Sidewalk Celebrations, and it might just be some of our favourite work all year. More Than Just Great Shots At Hous

A behind-the-scenes look at our recent photoshoot with Red Bear Coffee, and why coffee and matcha catering are quickly becoming a staple of healthy workplace culture in Toronto. Yesterday, I (Alicia) had the pleasure of photographing Laura, the founder of Red Bear Coffee, right on the patio of her own home here in Toronto. It was an overcast afternoon, the kind of soft, diffused light that photographers dream about, and it gave every single shot this calm, almost angelic glow

You have the idea. You have the drive. Maybe you even have the logo. But before you launch your business, there’s one thing most entrepreneurs underestimate, and it costs them time, clients, and credibility faster than almost anything else. Organization. Not the kind that lives in a colour-coded Google Sheet or a chaotic mix of sticky notes and calendar reminders. Real, scalable, professional-level organization that keeps your clients happy, your content consistent, and your

Starting a business can feel overwhelming, especially when everything around you looks polished, curated, and “perfect.” But the truth is, imperfect action will always beat perfect hesitation. Waiting until everything feels ready, flawless, and fully planned is often the very thing that holds businesses back from growing. If you’re a small business owner or creative entrepreneur in Toronto, this mindset shift can change everything. What Does “Imperfect Action Beats Perfect He

Starting a business can feel overwhelming. “Quiet work, loud results” is all about the behind-the-scenes grind, testing ideas, creating content, and building a strong foundation.

Starting a business can feel overwhelming. Learn how to overcome fear, stay prepared, and confidently launch your Toronto business with real tips and insights.

I recently had the absolute pleasure of working with Tessa from Tessa Kelly Beauty on a full social media bundle. This project included premade Instagram post templates, adapted Instagram story templates, thirty professional images, a B-roll library with over thirty clips, and four video collages. From the very beginning, Tessa was a dream to collaborate with. Her energy, professionalism, and creativity made the entire process seamless, inspiring, and genuinely enjoyable. W

Tracking your business analytics is one of the most important steps for real growth, yet many business owners are unsure what numbers actually matter. This post breaks down why analytics are essential, how they should guide your content, and how a Social Media Strategy Report from House Of Rout helps turn data into clear, actionable direction for your brand.

You can be great at running your business and still struggle with design and that is completely okay. This post breaks down why having a Canva account is essential when starting a business, how messy design can hurt your brand, and why custom Canva templates help you show up consistently, professionally, and with confidence. Learn how reusable templates save time, reduce stress, and support long term growth.

Why choosing the right business partner matters, and how teamwork helped House Of Rout come to life. This post shares the story behind our women-owned business, the importance of trust, complementary skills, and working with someone who sees your strengths and weaknesses. Learn how combining business strategy and creativity, embracing different personalities, and letting go of perfection helped us build a strong foundation for long-term growth.